A growing number of employers — particularly those who self-insure — are embracing what’s called value-based insurance design (VBID) as they pursue the tandem goals of optimizing employee health and containing costs.

The philosophy behind VBID is simple: provide employees with greater incentives to seek out high-value health services while creating disincentives to using high-cost, low-value services... [750 word article, November 2010]