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How to Build Your Social Media Policy

Today, more than half of companies surveyed use social media in their marketing, and more than half plan to increase their involvement in social media this year. However, only 40 percent have a formal social media policy, reported the Society for Human Resource Management (SHRM). Social media involvement, if not handled properly, can expose your organization to charges of libel… [690 word article, March/April 2012]

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